Calling all journalists and freelance writers, publishers and editors. It’s time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.

As well as being an overhead for the publisher, it can also be an unrewarding medium in terms of the amount of effort required and response that is received, just consider the number of letters that go unread and unpublished.

As it is now

New channels of communication have been created by the Internet and this in turn has created opportunities that allow us to challenge traditional methods. The Internet has matured, no longer the preserve of computer geeks but an everyday technology that has been embraced globally, by the young and old, allowing the traditional way things were done to be re-evaluated. There is now the opportunity for newspapers, trade journals, magazines and ezines to change the mental process.

When people read an article that provokes thought they now expect the opportunity to comment either by writing a comment, sending an email or writing a letter. Sure emails are easier but it still takes time to craft an email and time for the majority, is what they haven’t got.

The letters page, or a list of comments, although interesting, are often only a snapshot of views, or an endless unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the majority, or the minority, but due to its free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be easily measured. Communicating with your readers is one thing but having a channel that allows your readers to effectively communicate with you is just as important.

Want an instant snapshot of opinion? Did they like the article? Did your readers agree with what was said or do they take the opposite view?

Now it’s easy

In the past it would have taken considerable effort to design, publish and collate, a process that was too long winded and justifiable only for the niche and important topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect complement to articles that prompt opinion and debate.

The advantages over letters, e-mails and comments are that with online surveys all the feedback gathered is properly managed and easily measured with sites like Survey Galaxy providing you with real time polls and charts that you can either keep to yourself or share with your readers.

It can be complementary

Link each article to an online survey and not only extend the life of the article as people have a channel to express their views, but involve your readers in the discussion where they now know their opinion will be counted.

You think they would rather send an email? – not a problem – just include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

Join the revolution and have your say about this article here:- Readership Feedback Survey

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