backlinks

Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You need a significant proportion of your traffic to come from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engines make their living from delivering relevant and useful results to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. The challenges are the exactly the same for you and your website.Acquire users and keep them coming back.

So how do you do this?. There are two methods that you can use. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links are the most important factor in optimising your pages for the search engines.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Back links that are appropriately named in web pages are more likely to be clicked on by users. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Whilst all back links are of value some are more valuable than others.

The authority on the page from which a back links originates can influence the potency of the link to your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.

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