help with backlinks

For any web page to be ‘ranked’ in the search engines and receive traffic it’s essential it has backlinks. When thinking about backlinks there are three things you need to consider, the web page from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The number of backlinks

All search engines count the volume of backlinks to a web page when deciding where this page should appear in the search results.

The origin of the backlinks

The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. So it follows that pages with backlinks from authoritative pages will receive better consideration from the search engines. Government (.gov) and educational (.edu) sites are obvious examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the concept of ‘page rank’, this is the value indicator it awards to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it often has a label a word or text associated with the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines give to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

A lot of people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For example if the volume of your backlinks to your ‘parenting’ page originate from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to build backlinks

So here is my tried and tested advice for getting backlinks to your pages, great positions in the search engine results pages and quality traffic to your web pages.

  1. Finding the right keywords from the outset is critical.
  2. I like to build a keyword ‘cloud’.
  3. You should always start by identifying a key word or phrase which has a good traffic.
  4. To find out the amount of visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
  5. The Google tool presents a list of keywords related to my main keyword and from this list I create my cloud.
  6. I then generate content in the form of articles and videos containing backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and distribute these to the various directories.
  7. When I write my content I do so with the searcher in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.
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