History shows us that recession is an occasion of great chance for newcomers. In good times Businesses are extremely reluctant to make modifications to projects which make good takings & growth. Moreover, the reputable brands have huge budgets to spend on promoting their brands. Consider it for a moment, and put yourself in the Project Manager’s position. You are on the career ladder & the old adage that “you’re only as good as your last results” applies. Bear in mind, that although the Project Manager is highly involved in commerce, he or she didn’t get into that position by being an entrepreneur. Compared to small business owners, these people are very hesitant. In good times, all they are required to do is keep the promotional spending & activity going, and a successful brand self perpetuates.

All that alters when recession hits. Abruptly the large brand has its fundings slashed, and at the same time consumers and B2B customers feel forced to look at all aspects of their spending in order to ensure they’re getting good value for money. They no longer automatically gravitate towards the reputable brands. They begin to carefully investigate before committing to a new purchase or contract.

In earlier downturns the World Wide Web either did not exist or was in its youth, and this somewhat sheltered the huge brands from the competitive edge of the new smaller companies.

This time around a different story is unfolding. Davids really can defy the goliaths. Providing that they have a good product which offers better value to the customer; they can now get their message across using the internet.

However, it’s not just as easy as creating a great website and waiting for the business to flood in. Your website has to be viewed by likely customers, and that means positioning the website well on the search engines. For this reason many companies spend a large amount of money with a Search Engine Placement Service on Improving Search Engine Ranking, but, unless you appreciate Web Searcher behaviour, even this can be a waste.

Searchers on the web are particularly disinclined to search very far. Research indicates that only 32% of Search Engine Users actually make it to the end of the 1stpage, and a tiny percentage of those get to page two. The rate of decline from one page to the next is so large, that, if you’re website appears on page 1 you may forcast hundreds or even thousands of visitors per month. However, if you are listed on page four or five, you could forcast 1 or two visitors per decade, and if you’re on page 10 you may get 1 hit in a century!

As a result, if you’re using the recession as the opportunity for your brand; ensure you use a Search Engine Placement Service that supplies Guaranteed Top 10 Search Engine Ranking or your Money Back.

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