A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. However, this is a mistake which ultimately could lose you traffic, and any business that traffic could bring.

Nearly all websites should have backlinks pointing to secondary pages, and not just the homepage. Usually, your homepage wil be the focus of your primary keyword, though your secondary pages might revolve around secondary or long-tail keywords, so you should treat each page individually with a link campaign. This way, your website becomed optimised for each keyword, not just the one you chose for your primary keyword.

The primary question however (and this you should know from your page layout) is which pages focus on which keyword. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’

The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.

Provided you then started an article and link campaign which focussed on each page topic, all with links back to the individual page, your website would become optimised fully. You might even realise that some pages are more popular (or less competitive) than others, resulting in your keyword optimised pages ranking higher than the homepage! For this very reason (and of course it helps search engine spiders) it’s very important to have inbound links joining your pages and allowing onpage optimisation and links to filter through your full website.

So be aware, though the homepage is critical to your seo optimisation, you should optimise and link to every single relevant page so your site is fully optimised and the search engine spiders (and therefore visitors!) will love!

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