Attracting patrons (customers, clients, and subscribers) is the main goal of advertising and promotional campaigns. Although advertising and promotional campaign have similar general goals, these two aspects of marketing are slightly different in strategies and specific objectives. Advertising is generally about creating awareness by disseminating information through different means. Hence, advertising is more generic in its approach. Online advertising, for instance, involves the posting of advertisement links on different sites so that many online users will be able to read them. On the other hand, promotional campaign such as the tell a friend form is more specific and focused in its approach.

The next thing that you need would be a list of possible customers. This potential customers will serve as the seeds for your create invite marketing campaign. They will serve as the campaign launch pad and test group for your product launch. You can use online directories, forums, and social networking sites to extract contacts. You can also use special software program like tell a friend php script that can automatically harvest emails from the internet. Initially, you might need to resort to spamming before you can fully automate your operation.

There are many forums, social networking sites, auction sites, and directories that aggregate information about certain types of potential customers. You can extract the email addresses and other contact details of your potential customers form online sources. You can use tell a friend form for this purpose.

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