When your blog has finally grown and gathered a strong enough following for you to make a bolder move towards monetizing it, that’s when you should start thinking of putting up a media kit for your site.  An essential tool for people who want to make money blogging, media kits are your very own launching pad for promoting your blog to advertisers who might want to grab a spot on your site.

If you want to start making your own media kit, there are certain guidelines you should follow.  Although media kits can come in various forms, the most effective ones all have a few crucial elements in place.  Here are a few guidelines that you can refer to when you want to start making your own media kit:

1.  Keep it simple
In the hopes of impressing advertisers, some bloggers commit the well-meaning mistake of using big words and a lot of long-winded sentences in their media kits.  But this style is ineffective, since advertisers don’t want to waste time trying to decipher what you’re saying.  Instead, keep your writing short and simple.

2.  Include your blog’s profile and stats:

State clearly what your blog is about and what subject matter it deals with.  What exactly is your niche, and which part of your niche is your blog most focused on?  Another indispensable element in a media kit is information on your blog’s statistics.  These figures show advertisers how well your blog is doing, and indicates how much exposure their ads will get just by sitting on your site.  Show the average number of visitors you get each month, the number of backlinks you have, and other such relevant data that advertisers will be interested in.  You can even include a screenshot of your Google Analytics page just to drive home the point.

3.  Give clear information on your ad packages:
Don’t give advertisers the runaround by being mysterious or unclear about your advertising packages.  Make sure to include information about the size of your ad space, your rates, the terms of payment, and which spots in your site are up for grabs.

4.  Create a page exclusively for it:
Finally, make sure that your media kit is in a prominent, conspicuous spot where advertisers can easily find it.  Put up a tab or a new web page that’s exclusively devoted to your media kit, and make sure that your advertisers see the link right on your landing page.

Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities.  This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.

1. How To Lead Your Social Media Marketing Tribe To The ProfitLand How To Lead Your Social Media Marketing Tribe To The ProfitLand If you’re using social...
2. Is Your Blog Not Making Money? Here’s Why: Becoming a full-fledged professional bloggeris a tricky endeavor, one that cannot promise uniform rewards for...
3. Etiquette for Social Media Sites and Blogs Social media is social. Social, an adjective that one definition gives as pertaining to, devoted...