The anchor text is the linking content in a hyperlink. The words in the anchor text can greatly affect your search engine ranking. Sometimes anchor text is also called the link label. While anchor text might not concern the link’s actual text, it is more useful to readers if it is. So be sure that such text links are related to the destination’s content. If search engines can figure out the topic of your page by the anchor text, you will be listed higher in search results.

Therefore, careful use of anchor text can increase the number of hits your pages receive. Avoid the common mistake of using “click here” as your link text, since it hardly ever provides search engines with relevant information. Anchor text backlinks bring readers to your pages. Occasionally backlinks are called inbound links. Top ten Google results can include pages that are not using the search phrase on the destination page. This type of ranking is reffered to as “Google bombing” (or simply link bombing). Some of these link bombs are pranks, such as the famous 2003 Googlebomb linking users to the White House page for President George W. Bush — as the best response when anyone typed in the phrase “miserable failure.” Link bombs have helped bloggers who use humorous phrases as backlinks to win a high ranking. Less common phrases will lead to higher listings whenever it is searched. On the other hand, a high traffic phrase gets a vast number of search results.

However, Google announced in January 2007 that a reduction in “Google bombing” was a result of enhancements made to the search process. You can help other sites link to your pages by providing the HTML to add your link to their pages. This way, you get to choose the anchor text. But be careful — if your site is all about pink doodads, then don’t just use “pink doodads” as the phrase in every link to your site. Exercise care when doing this as it can cause “over-optimizing.” If you use to much of the same keywords, the search engines may penalize you for keyword stuffing or spamming. On the other hand, most search engines, and especially Google, give higher rankings to websites that have many high-quality backlinks.

Two examples of quality backlinks are:

1) optimized search phrases pointing back to your site
2) The highly relevant content on the backlinking website

When creating a site, here are the best methods to use anchor text links:

1) Have links from external web pages
2) Internal links from one page on your site to another
3) Links from your site’s index page, including navigation and sitemaps

Finally, keep in mind that you are attempting to bring in real people, not just search engines, so the phrases in your anchor text links need to fit properly to readers, in order to be useful to them, and thus to drive more traffic to your site.

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