Every day hundreds of us boldly set off to pursue our dreams of building a successful online business. Likewise, every day, hundreds throw in the towel or gradually fade away, convinced that the hype was never anything more than that. Those assumptions, though grounded in experience, aren’t necessarily grounded in sensible analysis.
It is true that the odds of any of us becoming overnight internet millionaires are so astronomically small that, if that’s your hope, you’d be better off counting on the purchase of a lottery ticket to get you to your goal. But if your goals are grounded in reality, say – the realization of enough eventual income to replace your day job, then you are pursuing realistic objectives; IF you can be patient, smart and work hard.
The real scoop, folks, is that sustained success in any business is rarely and overnight phenomenon. Even your Perez Hiltons didn’t launch their careers and strike it rich in a week. It took time, it took commitment and, yes, it took luck. For the rest of us content with the less rarified air beneath the stratosphere occupied by the likes of Perez, the hard work is still a requirement. The good news being that, providing we’re willing to do the work, our success isn’t as dependent on the fickle nature of good luck as it is for the high fliers.
What discourages so many who launch with such enthusiasm is the discovery that it takes a lot to make it to orbit. They invest hours every day into building their sites or blogs and thrill when they earn their first dollar. But when that dollar doesn’t turn into thousands in a matter of months, they do the simple math and conclude the work isn’t worth the paltry earnings. Eventually, they give up. But was that the right move?
What isn’t obvious to most who attempt to earn a living online is that throwing up a site with good (even astoundingly good) content is not the path to success. That approach is akin to building a theme park on the moon but not telling anybody about it or providing a means of getting people there. Would be a neat destination but, not knowing about it and absent their own rocket, nobody stops by for the rides.
This is the distinct difference between bloggers and internet marketers. Bloggers only see the value of their content or site layout. Internet marketers know that the real value isn’t in the content but in your site’s ability to put clients eyes on advertisers products (or on your own products if you are selling something.) Great content can attract all kinds of readers, but does it draw shoppers? But that’s a whole other article.
Even for those who understand marketing and who are breaking their way into internet marketing, the meager early earnings more often than not lead to surrender. More than anything, it’s a failure of patience coupled with a lack of analysis that’s too blame here. Consider investing hours every day for a month and finally getting to the point that you are earning per day average. Now, most people would think of that as a waste of time.
Even should their earnings double the following month to a daily average of per day, that’s certainly nothing to cheer about, right? With 160 hours of part time effort invested for a meager potential of per month, we could all be doing better flipping burgers, right? Wrong.
Even if you locked in at per day and never saw an increase again, your work is done. Perhaps you’ll have to put in a little maintenance here or there. Perhaps a new post every once in a blue moon to refresh your site, but that’s it. That per day just keeps coming in, day after day, every day, as long as the internet keeps chugging along. Whether you work tomorrow or not, you make . Whether you play golf or not, you make . Think the burger joint would pay you if you didn’t bother to show up?
If you put that meager every month into an investment earning 8%, your 160 hours of work would earn you ,000 in 30 years. Remember, that’s after having invested just 160 of work and then never lifting a finger again. But even that’s not the important part. The important part to recognize as you start your site and draw in traffic is the importance of growth.
Sure, per day is chump change. But, remember, just the month before, you were only making . That’s 100% growth in one month! Can you imagine the euphoria Bill Gates and Microsoft shareholders would experience if Microsoft reported 100% growth in a single month? Now I’ll grant that 100% growth every month is unrealistic. Even though I’ve done that and better some months, let’s do the math with a more conservative 20% rate of monthly growth.
Assume 20 hours of work each week earns you your first month. Further assume you realize 20% growth every month. By the end of your first year you’ll be earning 5 per month. Still not a lot to brag about, but keep at it for another year at the same rate of effort and the same growth and you are now earning 73.00 every month for what amounts to a part time job. Now for the clincher. Bust your tail for just six more months sustaining that 20% rate of growth and your income hits ,265.97!
Is that realistic? Yes it is. I will share the fact with you that I routinely beat 20% growth and I’m very new to this. The fact that I’m new to this should tell you that I’m still that guy plodding along for chump-change. But rather than give up after 6 months of low numbers, I’m excited to sit at my computer every morning because I can see where things are heading. Even a bad month doesn’t get me down. Instead, it motivates me to try harder and I’ve yet to be disappointed. The very next month is always a stellar performer that more than makes up for the bad month before.
Don’t give up hope. Whatever your chosen strategy, take the time to project the numbers forward to see where things will be in one to three years. If you aren’t happy with the numbers then you’re perfectly in your right to change your strategy or complete revamp your business model. But the only SURE way you will fail at earning money online is to give up trying. Be patient, be persistent and be dedicated to your dreams.
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Article Source: ArticleSpan
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January 27th, 2010
youryogi
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