By this time, you must have heard about backlinks and how important they are if you want to make money bloggin.  Essentially, back links are just incoming links, or links on other sites or blogs that go directly back to your own blog or blog posts.  In other words, if a person “links” to you, the link on his site that traces back to your own blog is pretty much what a backlink is.

This might all seem like an easy matter, but the truth is that backlinks pack a bigger punch than you would expect them to, especially when it comes to increasing your search engine ranking.  The more backlinks your blogger has, the higher its rank on search results will be.  Likewise, your blog will rank higher than another blog in search results for the same keyword if your site has more backlinks coursing to it.

Some backlinks are even better at getting Google’s attention than others.  These backlinks have keywords that your blog is already focused on, and another kind of backlink called “anchor text” contains these keywords and leads the reader to a specific blog post on your site.  Here are a few tips on how you can get more of these links and land higher on search engine rankings:

1.  Comment on other blogs:
The best way to introduce yourself to other bloggers is by posting comments on their entries.  Of course, you shouldn’t just post any comment for the sake of putting up one.  Instead, leave a thoughtful comment that’s relevant to the post in question, and don’t forget to include your URL at the bottom of your comment.  If you want to take things a step further, use your targeted keyword as your username, which will also be linked back to your own blog.

2.  Hop onto forum boards:
Forum boards are also a great way to create backlinks for yourself.  Be a member of a forum board that deals with your blog’s chosen niche, and set out to be an active poster in various discussions.  Always be courteous and informative in your posts, since forum boards are also notorious hotbeds for online brawls.  Be friendly with everyone, and don’t forget to sneak in your blog’s URL (and keywords, if possible) on your signature.

3.  Link baiting:
Take advantage of hot news about your niche and put up an entire blog post dedicated to that issue.  Link baiting essentially means that you’re dangling out a blog post that’s bound to reel in a lot of backlinks, mostly because your post talks about something that people are very interested in.  Although backlinks aren’t guaranteed, you jack up your chances at getting linked at if your post is unique or offers a new perspective on the issue.  Remember to put up your keywords as the post’s title!  That way, webmasters can easily copy that and put it up as an anchor text when they link to your post.

Although getting backlinks is a major priority for professional bloggers, you shouldn’t let that take precedence over writing good and reliable content for your readers to enjoy.  No amount of backlinks can support a poorly kept blog, so try to get as many legitimate backlinks as you can without neglecting your content.

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