Blogging is a very popular social marketing strategy. There are variety of reasons people blog. Business purposes has become very popular. Some people blog about their daily lives and others will post useful content in which many people will share with their friends online. I just finished up some training that detailed exactly why a network marketer should have a blog as well as the steps that should be taken to implement that blog and what to do with it.
It is essential for any network marketer to establish their own blog. In today’s internet age, when someone hears your name and especially when they hear your primary company attached to it, they will search for you to see what you are all about. Your internet identity is very important and you will want to make sure you have complete control over it. If you do not then if you ever offend someone they write something bad about you and it will naturally rank at the number one position in a Google search. By having control of your internet identity you can control what information is found about you on a search.
Another reason to why a network marketer should have their own blog is so that that they can generate leads for their MLM business. In order to become successful knowing how to market yourself on the internet is very crucial considering the number of people using the internet. You can have more traffic going through your blog than you could talk to in a day. It is also important to have your own domain name, most likely your real name and add .com to it. If it is taken then you can surely come up with some close variation. You will also need to host your own blog through wordpress. Your blog can never be shut down or changed without your permission if you host it yourself. If you use a free blogging service such as Blogger, then you are at the mercy of that provider.
Getting the right content on the blog is very important. You will need to figure out who your target market is first. Relevant content for your target will now need to be written. New posts should at minimum be every two to three days. This content does not need to be refined. Next you will want to post one piece of excellent once every week or two. Spending time on this post is very important. You will want this post to be something worthy of being “retweeted” and shared
Getting traffic to your website can be a little tricky unless you already know some of the secrets that are about to be exposed. Twitter, Facebook, YouTube, and LinkedIn among many others. doing this you will never have to manually post links to these websites. You will need to sign up for free accounts through twitterfeed.com and ping.fm. Once this is done you can link your blog’s RSS feed to twitterfeed, which is then linked to Ping.fm which will blast the link to all of your social networking site instantaneously. All you have to do is make a new entry and everyone knows!
Other ways to get traffic is through organic search rankings. To get to the top of a Google search page is easy once you know how. There are a variety of factors that Google uses in order to rank your website. Those factors include your keywords, meta title and meta description, as well as inbound and outbound links. When you place a link of your website to another website, you are creating an outbound link. This is not good and it hurts your ranking. When someone places a link on their website referencing back to your site, this is a incoming link. The more you have, the better results in a search for your keywords.
Not only is Blogging for Network Marketers important to understand but there are also many other internet strategies that should be utilized to build a large MLM downline. Randy Disert can help you learn more by visiting his genius MLM System.
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January 8th, 2010
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