Did you know that simply getting video testimonials of your chiropractic patients can create a wonderful way to drive more visitors into your office from the internet? Its also good to know that the incredible buzz this chiropractic marketing method produces is totally free to you!
This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it’s very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.
Once you post these chiropractic testimonials on YouTube or any of the video sharing networks, you can be sure that the benefit is going to be amazing in terms of how many new patients and just general buzz that you generate. When people are doing a search on Google and your video comes up, in many cases theyre are eager to listen to what your past patients have said. Theyre going to want to experience the same results for themselves. This is very smart and indirect marketing.
In fact, this form of marketing is so smart and inexpensive that its vital. You cant afford not to incorporate testimonials if youre like most struggling chiropractors in 2009. What youre doing is building great social proof, and when you add to that footage of you working on various patients, youre building a kind of trust with future patients that is absolutely priceless. It’s incredible chiropractic marketing, both for the success that is generates, and for the fact its also free.
Once you have a solid number of these amazing chiropractic testimonials ready to go, the next step is to get a good ranking with certain key words on Google to make the whole thing fly. Once you get these videos out into the major search engines, don’t be surprised to see a crop of new patients coming through your doors. Theres no reason under the sun why you shouldnt take the initiative and start this today. In fact, your practice may depend upon it.
Lastly, it’s a good idea in your chiropractic marketing endeavors to make sure every patient that gives a testimonial signs a release form. This document basically gives consent for the chiropractor to use the patient’s image / likeness in chiropractic marketing efforts. This can be just a simple, few sentence, release waiver.
Set a good bar for yourself and try to obtain about two chiropractic testimonials each week, slowly building up your collection. These will grow in numbers quickly, and soon your credibility will be a hot topic in your community.
If youre unsure about how to do this right, its smart to find a chiropractic video marketing expert to show you the ropes. Its especially important that they have experience lasting several years. This is a great way to reduce your learning curve and make your videos look and feel professional from the start.
Want to get video chiropractic testimonials from your patients? Visit http://DCincome.com and see the next generation of chiropractic coaching and marketing taking the profession by storm!
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September 5th, 2009
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