Anyone in direct network marketing knows that in order to be successful you have to be very good at recruiting and building a productive downline. In most cases if you rely on just the marketing training that most network marketing companies provide, you will find them to usually be inadequate.

Experience in this business has shown that you have to quickly dispel the idea that someone doesn’t have to do anything to make money. Unfortunately there are too many companies out there whose recruiting message is based on the idea that building the business is easy or they will do everything for them. If someone joins your opportunity, be honest with them upfront. To be successful is going to require some effort. Hopefully this will help to quickly weed out the laggards so you don’t waste your time and theirs.

The next thing you want to do is provide them with a realistic step by step approach to follow based on what you have done to be successful. This is that often talked about “duplication” effort. Building a roadmap for them based upon what you know has worked for you, will go much farther than some general training program on how to build a downline that the company might provide.

Here’s what I have done for my downline in the past. I’ve built a step by step program for them to follow. I’ve found that you have to have a web presence for any kind of success in direct network marketing today. So I laid out a detail approach of how to get a website up and running. This included how to register a domain name, how to find a good hosting service, what tools to use to build the content itself (e.g. how to install WordPress) and how to build meaningful content based on keyword research.

I laid out a complete approach for getting traffic and list building. I showed them how and why list building is so critical to having a meaningful presence on the web. I showed them what it takes to start branding themselves as someone to trust and follow. Next, I laid out an approach for email marketing and how to go about promoting the direct network marketing opportunity to build their own downline.

I explained how becoming an affiliate marketer would provide multiple streams of income in addition to the business opportunity they were promoting. I showed them another reason for building a list and establishing a trusted relationship with their subscribers.

Now most people would say this effort took a lot of work and they would be right. This was all put together in a course-like series of email instructions delivered through an autoresponder on a regular schedule. Questions were answered promptly by email. Additional material was available on my website. In the end, the hand holding paid off and everybody’s business was better off for it. Look at what has made you successful. Build a step by step approach and train your team. You won’t find a better investment of your time.

Todd Gleason is a frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of “7 Secrets to building a Productive Downline” here.

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