As the globe turns, the internet is getting stirred up by these new Google updates showing everywhere the web. For the past few weeks folks are recording two GoogleBots manifestation on their web site stats.
While updates might be good for a few, it also suggests that “welcome to the important world” for others. If you’re one to observe closely those high rankings that your web site has been getting, you will need to revisit them again. Don’t be shocked to work out that your website has dropped off the face of the earth.
Is Google Killing Over-Optimization?
The more we take a look at what’s happening out there, the additional we tend to discover that Google looks to be penalizing websites that “over optimize” their sites. If you are trying and insert keywords whenever you’ll, you’re over doing it. If you add “anchor text” to all or any your links, you’re over doing it. Anchor text may be a new follow however as I’ve stated before, it will not last long. Most folks never get to read or perhaps see the anchor text implemented in an exceedingly website. Anchor text is that the “rationalization” that pops-up when you put your cursor over a link.
I tested the “anchor text” theory with my site last week. I only tested one main page that I knew that Google would re-index at intervals forty eight hours. The results were very negative. As soon because the new info was indexed, the search engine results from that page dropped down dramatically. Again, I removed the anchor text from the page and also the results seem to achieve momentum once again.
It is not onerous to return to the conclusion that with thus many people out there seeking for “google answers”, we tend to tend to implement anything we tend to read in articles, newsletters, forums, etc… within our websites. With this in mind, it’s no surprise the new update may be attacking people who attempt too hard to lift their positions in engines.
Is Page Ranking Dead?
As we where all making an attempt finally to veer faraway from Google Page Ranking, we have a tendency to now see another amendment in our ranks, another update has hit our doorway and with it’s brought new PageRank updates. Is it extremely an increase/decrease of pagerank? or is it simply the result of the new updates taking a tiny affect to the pagerank technology from Google.
It actually looks as if pageranking continues to be in affect. Several of the newer pages built these days are neglected from pageranking altogether. Currently, we tend to can see a little increase to newer pages and a potential increase to older ones as well. Lately before the commotion started, 99% of newer pages barely gave any signs that Google had indexed them and rewarded inbound links to them.
What Will The Future Hold?
Several of you would possibly be thinking, where do we have a tendency to go from here? In reality there are actually one thousand’s of you out there that haven’t more matured a Google update of this magnitude. You’ll feel confused, unsure, and alone. Don’t worry, you are not the 1st to induce hit hard. We have a tendency to’ve all felt the wrath of Google sometime or another. The simplest thing to do is to NOT wait until the storm settles down. No, get out there promoting your website more than you’ve ever done. I’ve invariably thought of a success to my websites a blessing in disguise.
Is Google’s IPO Affecting Change?
Some seriously believe that since the introduction to Google’s new IPO, they need had a brand new found reason to working more durable at delivering higher results and trully proving to the world that they need what it takes to be the best out there.
How is it that thus many folks out there currently rely on Google to perform well? What has happened to promoting online where so several people depend solely of Google to create success for our business? Does this not appear strange to you? In our efforts to extend rank, get better placements, increase our traffic, we have a tendency to have let Google become our parent figure guiding us online and holding our hands.
As we tend to move into the future, are we going to permit only a bound quantity of companies to carry the keys to our future? We need to break free and look towards creating new partnerships and help smaller however additionally deserving search engines to plow the way.
Before this update, you’ll have felt comfy together with your high rankings however currently they’re gone. It’s happened to the best of us. Take this chance to induce copy and begin promoting your website like you’ve never done before. Don’t just sit there and marvel what happened, take advantage of this “ego buster” and increase your own rank.
As for Google’s future, let Google figure that out and keep your specialize in your own future. Go any than you’ve ever gone before.
Till next update, keep on!
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February 6th, 2010
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