One of the more commonly known methods of catching the search engines attention is content – and let’s say for example you’re a top internet savvy SEO expert, and you can get the traffic onto your site – then the next step is thinking how you are going to keep it there! If you’re spending you time writing quality content for blogs, websites, or any other sort of published location, there is some valuable advice to remember to give your articles the buzz necessary to pull readers in and hold their attention all the way through to the very last line.

Instead of just choosing a topic and writing about it, select a part of the topic, state an opinion and follow it up with specific details about why you’ve taken this point of view. This will generate debate and drive in feedback from among readers and cause quite a bit of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time.

There are a great many ways to motivate reader response to articles. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. On occasion, the comments at the bottom may draw attention away from the main article or deviate from the primary topic.

A much more effective way to get quality feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share.

There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Useful tools which track and measure feedback are also available. Several online survey suppliers also provide the option of sharing real time survey results with readers, giving incentives to motivate readers to actively participate in current questionnaires.

Utilizing an online survey linked to an article is an effective means of communication that encourages discussion about a topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article.

Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.

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