Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.

There are many ways you can go about running a niche marketing campaign. But online, where the target is usually keywords with low competition in the search engines, you would probably take the following steps:

* Do your keyword research to identify keywords that has the most potential and the least competition. Keywords are words or phrases that a surfer uses to search for their area of interest.

* Build a website to target those keywords.

* Optimize your blog posts, or website pages, for your targeted keywords.

* Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.

* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.

You can do it in many different combinations but the basic steps are listed above.

Expected Cost

The only thing that I think you really must pay for is your web hosting and your domain name. A web hosting account that allows multiple domains goes for about $10 a month. A domain name costs about $10 a year, or less than $1 per month.

There are other services you might want to consider spending money on as they will increase your productivity, and in the long run, give you a better return on the time you spent:

* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for articles to be written might be a good investment.

* Submitting your articles to all the various article directories, websites and blogs is time-consuming and probably one of the most boring activities known to man. If you can afford it, you really must get a service that automates the submission.

* Getting other webmasters to exchange links with you would also take up a large portion of your time. There are some services that brings together webmasters interested in link exchanges, and some would even monitor the backlinks resulting from link exchanges for you.

Recommended Skills

A relatively good command of English would definitely be recommended, especially if you intend to write the content and articles yourself. You don’t have to be a writer, but you must at least be able to write grammatically correct sentences and be disciplined enough to spell check your work.

You will need to tinker with name servers and web hosting accounts to get your website or blog up and running. Some changes in the web templates supplied might also be needed, or you might even want to design your own. Instructions will be provided or can be googled, but you do have to be computer literate enough to understand and carry them out.

Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.

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