OFFsite SEO is a way to make your site more visible to the search engines. If you do this correctly then you will also be able to attract more of your target audience, buyers and sellers that want what you are specifically selling. Real Estate is one of the best local markets to be in and Search Engines make it really easy for any one in the world to find you if you understand how to hone in on those specific prospects ready to make a move forward. So this is the big picture behind what real estate search engine optimization (SEO) is truly all about. It is to aide potential clients in finding your unique sales opportunity on line.

Offsite SEO consists mostly of link building and plays a large role in garnering those top first page spots in the search engine results pages (SERPs for short). So what do I mean by the term “link building,”? It is essentially a methodology whereby you are increasing the number of websites out on the Internet that link to your site. Think of it as a popularity contest and the one with the best quality of friends wins. Google, being the search engines with the lions share of the market at over 60% use link popularity as one major criteria for judging and ranking your website. When we speak about a link popularity we are referring to the number of links coming back to your site. The Search engines judge these links based upon their quality,page rank, and how relevant the topic area is to your site.

It is important to understand that links are important to how you move up on the SERP positions. In our free video series we cover a little about how to go about finding them? But also what links to stay away from. No longer are link exchanges a valuable commodity, so you don’t need to approach folks to exchange links with you. In our video series we outline key points about where to get the best links.

As a busy professional it is challenging to be able to get all of this done, I can understand. But if you properly positioned in the search engines through careful and diligent SEO practices you will see increased and targeted traffic to your site, that will translate into sales. So link building is a core and critical marketing campaign to consider doing regularly. Just as with any thing you need to get done, you need to put this on your schedule. Just as important as keeping your listings current, link building needs to be attended to weekly, even if just for an hour one day a week.

More importantly, don’t adopt “SEO tunnel vision” to the point you neglect your websites primary offering (whether that be products, services, content, or a combination of the three).

Free SEO Training Video Course to Aide Real Estate Agents LearnReal Estate SEO. Is It Time To Look At Other Ways Of Real Estate Internet Marketing To Get Your Website Before Your Customers? Check Out Our FREE Training.

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