The Time Has Come For Internet Video Marketing

You have probably heard whispers of it, maybe even caught a brief sight of it yourself. Countless video sites on the web are just now getting it off the ground. Video is literally taking over the internet. A few years ago, online videos were few and far between, but now they’re more common than colored lights at Christmas, and internet video marketing is the blossoming new business that’s rolling out of the station on that particular freight train. Small businesses are hitching a ride as well, because for almost no investment, with the properly presented message, they can launch their products around the world in the blink of an eye.

The first small attempts at internet video marketing happened back in the early 90′s, and were mostly ignored, leaving the online video niche to people with travel tapes, lame home-bloopers and garage-band MTV fodder. Because the market is wide open, you should join the herd before it stampedes. People are tired of reading their advertising but they love watching it.

The fact is that people have become basically blind to advertising attempts. Nothing seems to catch their eye anymore. It’s become so commonplace, it’s like the wallpaper outside an elevator – no one even notices it.

I don’t know about you, but I barely even pay attention to my e-mail nowadays, giving it a quick scan for what’s important and dumping the rest. It seems like every day my e-trash gets fuller and fuller.

And I haven’t even mentioned the viruses, worms, spy ware, blah, blah, blah… You get the point. If I don’t know who it’s from, nine times in ten I don’t even open it.

And, of course, like any top-notch bad guy, e-mail has become dangerous too. Open the wrong message and your hard drive crashes. Another e-mail might send your credit card number and passwords to someone in Uzbekistan. It is really just so much easier to ignore it than risk it. And there’s the reason for the newfound success of online video right there. E-mail is ignored, filtered, trashed. How can marketers possibly use it as an honest means to send their messages?

But internet video marketing is paving the new road to success. For your business, it would be child’s play to have your products or services hitch a ride.

There are hundreds of free sites out there, waiting for you to come along and post your customized product video, or you could just do it yourself on your own site. You’ll already be jumping light-years ahead of the competition.

If your target market is under 40, you’ve got it made. Gen. X’s and their successors are eating up online video, and internet video marketing is absolutely exploding. Take advantage of it, and send a brilliant visual message to your target audience that a flat old e-mail could never convey!

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