help with backlinks For any web page to be ‘ranked’ in the search engines and receive traffic it’s essential it has backlinks. When thinking about backlinks there are three things you need to consider, the web page from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to. The number of backlinks All search engines count the volume of backlinks to a web page when deciding where this page should appear in the search results. The origin of the backlinks The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. So it follows that pages with backlinks from authoritative pages will receive better consideration from the search engines. Government (.gov) and educational (.edu) sites are obvious examples of sites that are authoritative and trustworthy. Google Page Rank [...]